Northwind Analytics
Lead Designer & Front-End
A reporting suite for logistics teams. Rebuilt the dashboard around three core questions, cutting time-to-insight from minutes to seconds.
SaaSDesign SystemReact
Case studyAvailable for new projects
Hi, I'm Sa.Product Designer & Front-End Developer
I design and build calm, fast digital products — interfaces that feel obvious the first time you use them.
Remote · Working worldwide
About
Design that earns trust, code that keeps it.
Over the past six years I've partnered with startups and studios to turn rough ideas into shipped products. My work sits where design systems meet real code: research, wireframes, polished UI, and the front-end that carries it. I care about clarity, accessibility, and the small details that make software feel trustworthy.
6+
Years of experience
40+
Products shipped
25
Happy clients
3
Design awards
Resume
Skills, experience and achievements
A quick overview of what I do, where I've done it, and what I'm proud of.
Design
- Product & UX Design
- Design Systems
- Prototyping
- Brand Identity
Engineering
- React & TypeScript
- Tailwind CSS
- Accessibility
- Performance
Ways of working
- User Research
- Design Critique
- Agile Delivery
- Mentoring
Experience
2023 — Present
Senior Product Designer · Independent Studio
Leading design and front-end for early-stage product teams.
2020 — 2023
Product Designer · Northwind Labs
Owned the design system and core analytics surfaces.
2019 — 2020
UI Developer · Meridian Agency
Built marketing sites and storefronts for retail brands.
Achievements
2025
Speaker — Design Systems Summit
Talk on shipping design tokens without slowing down engineering.
2024
Awwwards Honourable Mention
Recognised for the Atlas Studio marketing experience.
2023
Mentor of the Year
Guided 14 junior designers through a six-month programme.
2022
Certified Accessibility Specialist
WCAG 2.2 auditing and remediation for public-sector clients.
Selected work
Projects I'm proud of
Atlas Studio
Product Designer
End-to-end design for a collaborative workspace used by 12,000 people. Introduced a token-based system that halved design-to-dev handoff time.
CollaborationUX ResearchTokens
Case studyMeridian Commerce
Design & Build
A storefront redesign focused on trust and speed. Checkout completion rose 23% and the storefront now loads in under a second on mobile.
E-commerceConversionPerformance
Case studyContact
Let's build something good
Have a project, a role, or just a question? Send a note and I'll reply within a couple of days.
hello@sa.design
Based in
Remote · Working worldwide
Social hub
Find me everywhere
I share process, experiments and behind-the-scenes work across these platforms.
Instagram
@sa.design
TikTok
@sa.builds
YouTube
Sa Studio
X
@sadesigns
LinkedIn
in/sa-design
GitHub
@sa